All that You Want to Know About Voice of the Customer Analysis
Voice of the Customer Analytics is about knowing how your patrons feel about your products and services after using them, and what they anticipate from your company. Customers’ expectations are defined by this process, and products are developed to meet those needs. In Voice of the customer analysis , unstructured data, such as social media data and reviews are analyzed for relevant customer insights using data science 0and analytics tools. Customers are increasingly becoming more cynical in their buying decisions. They want to hear what others have to say about the product, and they want to see proof before they purchase. Customer analytics is one of the most excellent ways to fight this hesitancy in purchase. Benefits of V oice of C ustomer : · Helps to B uild S tronger R elationships with C ustomers : Everyone knows that it costs five times more to get a new customer than retain an existing one. Studies have also shown that existing customers are more likely to try new products, an